Organizing a fundraiser can be tough work– especially during a recession. Businesses may not have as much in their budget for donating and people are staying home more rather than going out. I recently sat in on a webinar with information compiled by Claire Thompson over at Wave PR. I’m organizing the upcoming Twestival in my community and the webinar offered some great tips for anyone looking to raise money for a good cause.
Determine your goal- Stephen Covey said, start with the end in mind. A fundraising goal will help you figure out how big your sponsorships should be. Set a goal by talking to the cause you’re supporting. Making the goal tangible is huge. For instance, tell people that their $10 donation will build “X number of wells” or “Y number of cat beds.”
Target your Sponsors- Align the non-profit with the right sponsors. If you’re raising money for an animal shelter, you may want to approach pet food companies. Be as organized as possible so your team isn’t soliciting the same companies over and over.
Offer Various Sponsorships- Try having a range of sponsorships that allow the sponsor to buy in at a price that fits their budget. Some sponsors will pay to have a link from your site, others may get a blog post about them on your site. You can have a variety of levels for sponsorships. They can also sponsor different goods and services like the event venue, music, food or drink. Ticket sales would then go to the cause itself.
Look for Revenue Enhancers- Look for ways to make more money beyond ticket sales. Simultaneously hold a silent auction or raffle. Make sure you have any needed permits or licenses and always have an estimated value starting bid.
Try Event Draws- Look for celebrity status to help you out. Ask a local DJ to MC for the night. Giveaway t-shirts or swag bags featuring sponsorship logos or coupons from local businesses. Ask for donations on the night of the event saying, for example, if we raise an extra $50 this person will shave their head. It will spur people on and get them in the mood to raise money for your charity.
Consider Creating an Event Program- A program can include information about the local charity and the organization’s latest news. It’s also a great place to thank those that donated, sponsored and volunteered for your event.
Keep the Flow- Make sure there is a lot going on to keep the event flowing. People will be networking, but it’s important to keep the energy level high so that they feel good about the event. Show a video of the event cause or bring something from the charity along to the event. If you’re supporting an animal shelter, bring a box of kittens along to the event. It will remind people why you are all there.
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