Whenever I see a UPS delivery truck heading down my street, I get kind of excited hoping maybe I’ll get a package that day. It’s always nice to get something delivered to you whether it’s a birthday gift or something you ordered online.
Residents in five U.S. cities will receive some valuable offers and samples right at their door when they receive a shipment from UPS. Certain ZIP codes in Chicago, Dallas-Ft. Worth, Miami, Phoenix and Washington, D.C. are included in this first-to-market service coined UPS Direct to Door. A new custom-designed package will include premium offers and samples from large nationwide retailers.
UPS announced the program Monday and the stores include: Bed Bath & Beyond, Omaha Steaks, Pottery Barn, The Men’s Wearhouse, FTD.com, Boca Java, The Finish Line, Mikasa, Newegg.com, Sephora, West Elm, Williams Sonoma and Zappos.com. Each pack will have about a dozen offers and samples for UPS Customers.
UPS says it wants to help retail marketers get their products and information out there in a more personal way. According to a press release, UPS says some marketing channels are facing challenges and wasting millions of dollars on e-messages and other ways of communicating. So keep an eye out for that UPS truck if you live in those five cities. Maybe it will eventually expand into my area and I’ll receive some extra goodies when my package arrives.