Elmo is talking finances in a new PBS primetime special to air on Wednesday, September 9 at 8pm ET/PT. Given that about two out of three middle-class families are at risk of losing their financial security right now, Sesame Street joined forces with David Letterman’s production company and Lookalike Productions to produce this special called Families Stand Together.
Financial expert Jean Chatzky is also involved in the program. Chatzky says six out of ten Americans only have a nest egg big enough to last 90 days if they were to lose their job. She says four in ten Americans have enough savings to last less than 30 days if they were to lose their job. This special asks the question, how would your family handle this situation?
The program offers tips and ideas that families can easily incorporate into their own lives. The special is one part of a larger initiative to help families with children ages two through eight help their little ones’ physical and emotional well-being during this tough economic climate.
If you miss Wednesday’s program you’ll be able to catch it online at SesameWorkshop.org. Starting on September 9 there will also be additional materials on the site available for download. Beyond Wednesday’s prime time special, Sesame Workshop is also having events in 32 cities around the country beginning October 15. They will deliver bilingual education outreach kits that include a DVD, printed children’s story, and ideas about how to explain difficult times to children.
Image courtesy of Sesame Workshop